+44 (0)28 95906110
Unit 15
Ormeau Business Park
The Gasworks
8 Cromac Avenue
Belfast
BT7 2JA

Coca-Cola HBC Ireland & Northern Ireland partnered with plannd for the second time to deliver their Drive, Disrupt, Deliver conference, held at ICC Belfast in February 2026.

Welcoming 500 attendees, the event made full use of ICC Belfast’s versatile spaces, featuring a large-scale plenary session alongside seven breakout areas. Each space was uniquely designed to create immersive, interactive experiences, from a replica 1% Club studio and an RNLI simulation booth to warehouse safety environments and a dynamic marketing showcase. The showcase highlighted a selection of CCHBC’s most popular brands, including Fanta, Sprite, Diet Coke, and Monster.

As evening arrived, guests transitioned to the iconic Ulster Hall for a bespoke entertainment experience, complete with exceptional food and a curated selection of drinks from the company’s portfolio.

plannd are a joy to work with. From initial planning through to execution of our large, company-wide event, their team were exceptionally organised, proactive, and consistently energised. They brought fresh, creative ideas at every stage, paid outstanding attention to detail, and made the entire process feel seamless. Most importantly, they took the pressure off , and the whole team are great fun to work with too!
Coca-Cola Sarah Montgomery, External Communications Manager, Coca-Cola HBC Ireland & Northern Ireland
(Drag me)
+44 (0)28 95906110
Unit 15
Ormeau Business Park
The Gasworks
8 Cromac Avenue
Belfast
BT7 2JA
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